Customer Lifetime Value in Movie Business Essay

Unlike other industries, the marketing scenario in media and entertainment industry such as movie or music business are more unpredictable and unstable. In terms of movie industry, which differs from typical product category, nevertheless, provides a variety of interesting multiple-genres products serving different audience herds for entertainment. The diffusion is quite rapid and the product life shell is extremely short, even though reversioning or rerunning might take place. Correspondingly, the customer lifetime value is relatively low and difficult to estimate. The brand loyalty doesn’t make too much sense in this area whatever giant movie studios or indie films, the audience goes for a movie based on their personal preference or word-of –mouth communications (both online and offline). Thus a lot of customer churn happen in movie industry and â€Å"nobody knows anything† theory occupies, which leads to a unstable and insignificant retention rate. As a result, we cannot utilize the formulation II regarding retention rates in book to estimate CLV here. Instead, if we use the first formulation, a series of hypothetical figures are required. Based on database from NATO(National Association of Theater Owners), the average customer goes for movie 5 times a year. A movie fan maybe watch film every week. The average ticket price per year is around $7.5. However, the variable cost for ticketing and acquisition cost per cost are unknown. However, the concept of CLV still of great significance to movie industry that 1) It comes up with the concept of customer segmentation. We should treat different customers differently. For instance, to implement rewarding incentives or promotion to retain those diehard moviegoers that value much to the business. It is also an effective method to gathering audiences’ information and data. 2) Multiple marketing strategies are required to promote a single product( one movie) and maximize the profitable value. Besides, the entertainment industry should try to embrace the â€Å"free† model in the digital time, for instance, to create spin-off products related to the movies as another revenue stream.

Portfolio Management and Its Influences on Project Management Essay

In a project based organization, project management is directly controlled by strategic portfolio managers and a portfolio management department. This type of organization focuses on project development, progress and successful completion in relation to the strategic goals determined by top management. Multiple project proposals are constantly evaluated in terms of value, alignment to corporate strategies, and availability of resources to complete a project. In order for a project to proceed, portfolio managers must decide if a project is worthwhile and if it contributes to the goals of corporate strategies, and make the more difficult decision of which projects are more valuable to the organization in terms of achieving strategic goals (H. Kerzner, 2009). A large part of this process involves balancing short term projects with long term projects, assessing risk factors, and resource allocation. If a project is approved, then a project manager is assigned to oversee the project. The project manager has little influence on the resources and financing assigned to the project; that is determined by the portfolio manager and sponsor. The project manager is given a finite level of resources for a project and is expected to complete the project utilizing the allotted resources in an efficient manner. The portfolio manager assigns a project and the resources for the project to a project manager, and it is the responsibility of the project manager to complete the project without incurring the need to use added resources or financing. The project manager also is responsible for ongoing status reports of the progress to the portfolio manager and along with details regarding the efficient use of resources. If a project changes in scope or value, the portfolio manager has the authority to update resource availability to the project manager to fulfill the new requirements. Reference Kerzner, H. (2009). Project Management: A systems approach to planning, scheduling, and controlling (10th edition). John Wiley and Sons, Hoboken NJ.

Google Inc Business Strategy Essay Example | Topics and Well Written Essays - 1750 words

Google Inc Business Strategy - Essay Example From this study it is clear that  the analysis of strategic framework of an organization can be done by using the framework of the Generic model proposed by Michael Porter. The model states that a firm can pursue four strategies that include overall cost leadership, focus, differentiation and differentiation focus strategies. Depending on the business and the market environment a firm can either chose one strategy or a combination of these strategies.   Overall cost leadership strategy involves a strategic framework in which a business organization lowers its cost of operations and uses the cost benefits to sell products at lower prices than their competitors. Business organizations using a differentiation strategy provide a unique product or service offering that is unmatched by the competitors in the industry segment.   In the present study the choice of Porter’s generic strategies has been selected because of the fact that Google has a large number of business units and the framework of the generic model proposed by Porter would help in a better understanding of the business strategies of Google. Porter’s generic strategies would not only help analyse the past and present strategies but would also give an idea about the future course of strategic endeavours that would be pursued by the organization.  Google is one organization that is synonymous with internet as it is the largest search engine company.  ... l cost leadership strategy involves a strategic framework in which a business organization lowers its cost of operations and uses the cost benefits to sell products at lower prices than their competitors. Business organizations using a differentiation strategy provide a unique product or service offering that is unmatched by the competitors in the industry segment. Firms using such a strategy normally charge a premium for their uniqueness in the product or service offering and generate their core competence based on their innovations. Focus strategy involves targeting a very core and niche consumer segment and providing services that tend to cater to the very specific needs of the customers (Botten, 2007, p.263). Bowman’s strategic clock (refer annexure 2) also includes the above dimensions of Porter’s strategic model in addition to the inclusion of competitive rivalry within the industry (Drews, 2010, p.8). In the present study the choice of Porter’s generic str ategies has been selected because of the fact that Google has a large number of business units and the framework of the generic model proposed by Porter would help in a better understanding of the business strategies of Google. Porter’s generic strategies would not only help analyse the past and present strategies but would also give an idea about the future course of strategic endeavours that would be pursued by the organization. Analysis and Evaluation of Google Strategy Google is one organization that is synonymous with internet as it is the largest search engine company. In addition to search engine that constitutes the bulk of its business, the company also has many other business units that includes video streaming, online social networking etc. The main source of revenue for the company comes

Abortion survivors Essay Example | Topics and Well Written Essays - 500 words

Abortion survivors - Essay Example The feelings of guilt resulting from a failed abortion determine the likely hood of allowing the continuance of the pregnancy. The paper will address some of the issues that abortion survivors have had to go through. Life surpasses the right to becoming pregnant. Gianna Jessen failed an abortion attempt when the mother was seven and a half months pregnant. Following the failed attempt, Gianna Jessen was delivered and adopted by a caring family and is currently an activist against the abortion of unborn children (Jessen). Sarah Smith is another survivor who lost her twin brother following an abortion attempt. Both Sarah and Jessen have had a life that has directly affected the birth mothers who are haunted by the guilt for causing so much pain and grief to their children (Smith). The decision to abort Gianna was made because her mother was only seventeen years old during the pregnancy and the economic costs scared her. Sarah’s mother was also afraid of raising another child since she already had five children. The failed pregnancies resulted in two inspirational women who the world needs to inspire people by making better life decisions. The trauma associated with a failed abortion. Melissa Ohden was born following a failed saline infusion abortion. When she was born, the doctors had a notation that she was only around thirty-one weeks into her gestation. The doctors were concerned that her ability to survive was limited and if she did the quality of life she would experience would be full of uncertainties. Currently, Melisa has developed into a healthy woman who is always searching for answers on why the mother wanted to abort her. Melissa discovered that she was an abortion survivor from her adopting parents while she was fourteen and since then her life changed drastically. The psychological torture and the unanswered questions affect her in varying degrees (Ohden). Jessen expresses

CAPITAL PUNISHMENT 3 Essay Example | Topics and Well Written Essays - 500 words

CAPITAL PUNISHMENT 3 - Essay Example While there are a number of interest groups and political parties that play a role in influencing the policies and make their voices heard, it is fitting that we focus on the two main political parties, which are the Democrats and Republicans, as these are the two largest parties in the United States that make their voices heard the loudest and have the most influence compared to that of other much smaller and less notable groups. According to an article in the New York Times, it states that the Republicans have always supported capital punishment from the beginning. Because they feel this way, they have no problem making this known loud and clear, and they fight hard to create new policies and shape current ones to allow more criminals to be executed. Democrats, on the there hand, are strongly against capital punishment, especially the segments of the party that are African American. The democrats are against capital punishment because they not only fear too many innocent people bei ng executed, as has happened around the country in times past, they feel that it is much worse to make criminals sit in a small cell for the rest of their days without parole, being deprived of their freedoms.

The business cycle Research Paper Example | Topics and Well Written Essays - 1000 words

The business cycle - Research Paper Example It can thus be said that if the economy is at a high rate of unemployment the fiscal as well as the monetary policy of the economy will react to adjust the rate of unemployment .According to Slutsky the stochastic shocks can be viewed as the sole reason for creating business cycles. But the spectral analysis has confirmed that business cycle exists at a level of statistical significance which is acceptable. Apart from the Keynesian view there are many other schools of economy that explains the business cycle. However in the recent times the economic theories follow the trend of economic fluctuations rather than business cycle. As per the changes in the direction of the economic activities the business cycles are dated. As long as the economy is at the full level of employment there occurs no fluctuation. However whenever the economy responds to changes in any of the economic variables the business cycle starts. One of the possible causes of a boom and a recession in an economy is the monetary policy. Such a description for the cause of business cycle goes back to the Keynesian and new Keynesian views which states that nominal rigidities are the reason behind such cycles. On the other hand the classical economics theory believes that the modern economy is too flexible and the so the changes in the spending pattern does not affect the employment and the real output (Romer.2008) These business cycles are measured by the rate of growth of the GDP. However the NBER gives little importance to the GDP as it is subjected to frequent revision .It rather relies on the employment, personal income and industrial production as the indicators. There are basically five stages in a business cycle which are 1.Expansion 2. Peak 3.Recession 4.Trough 5.Recovery.These business cycles are highly irregular and they heavily vary in terms of magnitude, frequency and

Role and Participation of Women in the Mexican Revolution Essay

Role and Participation of Women in the Mexican Revolution - Essay Example The Mexican revolution is characterised by the effective participation of women. Before the Mexican revolution, the condition of women was equal to that of servants because they were isolated and controlled by men. The main characteristic of women life was concentrated around the family, marriage and religious controls. They were never considered to be capable of participating in any political or social matters. However, this situation has changed after the revolution. Thus, it transpires that the Mexican Revolution has transformed the position of women in the country and helped in empowering them as take an active part in political as well as social lives. The Mexican revolution (1910-1920) has played a vital role in the transformation of women’s role in the traditional Mexican society. Women’s participation in the revolution had changed the traditional concepts about them. They had actively participated in several phases in the revolution, which ultimately redefined t heir role in the traditional family. They started to come out of their home and travel to distant places. They also supported the revolution by taking care of the injured soldiers. Thus, they came out of the four walls of their homes and actively took part in the revolution. This made it possible for the first time to make women an active part of social activity. It was an unmatched experience in the lives of a large section of female population. During the revolution, some women even worked as spies, or worked for printing manifestos. Some of them went to the extent of manufacturing or running guns, while others remained directly involved in the revolution. Such an open participation in the revolution revealed that women were in no terms inferior than men. â€Å"As with any mass movement, a few individual women rose through the ranks to positions of command. Zapatista Colonel Rosa Bobadilla and journalist and activist Juana Gutierrez de Mendoza, who participated in drafting Zapata ’s Ayala Plan, are cases in point† (Monk par. 14). The spirit of the revolution received an extra boost with the entrance of the women into it. Many women writers got encouraged due to the revolution and supported it through their writings. Elena Poniatowska is one such writer. She noted in her book ‘Massacre in Mexico’ that â€Å"Women were responsible for much of the movement’s fighting spirit. I remember lots of the girl comrades.............from the med school at UNAM, and so on† (Poniatowska 91). Two famous Feminist Congresses were conducted during the revolution period. The role of women revolutionist thus remains significant in Mexican history. Their contribution to the Mexican revolution is highlighted in the works of many writers. Cassola’s photographs â€Å"reveal the Mexican people in late nineteenth and ..........His collections also include the only photographs of the woman soldaderas† (Martinez 148). The participati on of women in the revolution paved way to the future developments of the women community as a whole in the country. â€Å"Referring to the iconographic symbolic role of women, Sian ..........†women often appear to weigh more than their full weight in revolutionary circumstances† (Linhard 58). The participation of women in the revolution had given opportunity for them to face the society and thereby think for their own development. It was after the Mexican revol

Comments on readings Assignment Example | Topics and Well Written Essays - 1000 words - 1

Comments on readings - Assignment Example Employees of the organization can follow these values, because they are derived from some of their religious beliefs. Canada also has a human rights act, and all provinces in it, are subjected to the act. One of the major provisions of this act is prevention of discrimination. Because these provinces are subjected to the human rights act, people can appeal any of their decisions to the Canadian Supreme Court. The courts have a responsibility of interpreting these provisions based on their ideological beliefs as opposed to the technical wording of the laws under consideration. One of the rights and freedoms enshrined in Canadian Human Rights Act is Freedom of religion. Courts normally find it difficult to interpret this law. However, when this matter goes to court, the courts normally take a subjective approach. This involves a situation where the courts would value the religious beliefs of a particular individual, as opposed to the religious belief of the whole faith. This is one of the best approaches in promoting freedom of religion. This is because the interests of a particular individual are pr otected. This article talks about the issue of discrimination, because of religion. It tries to analyze the likelihood of an individual refusing to work with women, mainly because his religious belief does not allow him. This is unfortunate situation, which if it is allowed to exist, may result to inefficiencies in the work place. This is because it would not advocate for diversity, which is an important concept that helps in the promotion of a high quality work. For example, if this is allowed, people may refuse working with female leaders, on the pretext of religion. This is discrimination, and this behavior should be condemned. The charter of rights and freedom of Canada advocates for an equal treatment before the law and execution of the law without discriminating an individual. It is one of the foundational principles that

Collaboration Project Assignment Example | Topics and Well Written Essays - 3000 words

Collaboration Project - Assignment Example I can still remember our conversations very late at night when we were supposed to be sleeping and our mom coming in to scold us for still being awake. We shared secrets that we swore we would never tell anyone and to this day as far as I know we have kept this promise. As we grew older I graduated from high school and started college while she was still in high school. We still remained close since my school was near to our neighborhood where I could commute. However, both of us became increasingly busy and we found ourselves spending less time communicating and interacting with each other. Before long, I was married and got my firstborn ten months after wedding date. My sister was still unmarried and living the single life going out after work whenever she wished. In retrospect, I think I was a little jealous of her carefree lifestyle because I faced responsibilities of taking care of my family. I quit my job in order to stay home and take care of my baby and my husband whom I love dearly. I would not have had it any other way, but I had a hard time adjusting to being at home every day. At this point in time we only saw each other about once every two to three weeks because although my family visited my mother with whom my sister still lived, she was hardly ever home when we were there. This is how it was for about fourteen years until she met and got married to her husband. She too, had a child within a year. Now that she was married and had a daughter that she stayed home to raise, she wanted us to spend time together but by then I was the one who was busy. I was working part-time and running all over town with my boys driving them to games or picking them up from after school activities. We talked through the phone but I always had to cut the conversation short to do something. My sister could not understand why I could shorten our conversation. According to her, now that she was at home, she could like us to spend time more time together but as for me, I had other more activities to attend. She grew resentful and it reached a point where she accused me of not being welcoming especially to her husband. Her accusation haunted very much and this made me angry and totally changed my attitude towards her. The unveiling events started to strain my relationship with my sister and we kept distance for a couple of years. I commenced this project in order to improve my relationship with my sister and try to restore the closeness we once had. I knew things would not change unless I put forth the effort to reconnect with my sister. I needed to let go of the past and let bygones be bygones. I needed to spend time listening to what she had to say as well as to spend quality time with her and her family. I found it necessary to start expressing myself clearly in order to eliminate and misunderstandings not only with my sister, but others with whom I interact. I also wanted to become less critical and more accepting of other people’s viewpoi nts and opinions. I intended to self-monitor to be certain that I was heading in the right direction toward achieving these goals. The hardest part of this project was getting started by reaching out to my sister. I didn’t want her to know she was part of a research project for grad school and I didn’t want her to become suspicious either. So, I initiated contact by emailing her and including a recipe I thought she might like to try. Goals and objectives Before the end of this collaboration, I had some objectives to

Essay on Act III of the Crucible Essay Example for Free

Essay on Act III of the Crucible Essay In the play The Crucible Arthur Miller creates a successful dramatic climax at the end of Act III. Integral to this success is Millers continued engagement with the audience. The principal reason why the climax is so dramatic and suspenseful is because the audience is involved with what is happening on stage. Throughout The Crucible Miller has achieved a powerful relationship with the audience both on an emotional and intellectual level. The audience in Act III continue to have an understanding of the personalities of the characters and an insight into their behaviour and how they react in different circumstances. In Act III the audience maintains a deep emotional relationship with the characters. They persist to despise certain characters such as Abigail who is exemplified as remorseful, untruthful and vengeful. In contrast the audience develops a more empathic relationship with some characters such as Elizabeth Proctor and Mary Warren. The context of Act III within the play lies just after the incarceration of several villagers on the alleged charges of witchcraft including the wives of three esteemed men within the village John Proctor, Francis Nurse and Giles Corey. The driving plot line of Act III is these three mens attempt to redeem their wives a particular focus is on Proctors struggle. Part of Millers dramatic success is attributed to the way he is able to manipulate the historic and social context. The historical setting of the play is a theocratic Puritan settlement in 1692 in the Massachusetts. The theocracy is a significant part of the play as it leads to mounting frustration for the audience and it is the basis to the plot; Miller also uses the theocracy in Salem to convey an important message about Millers own social setting in 1950s America. When Miller was writing the play he was living in a society where McCarthyism was prevalent. The playwright in The Crucible particularly in Act III is conveying how McCarthyism is using communism as a false pretence to hunt down McCarthys enemies in the same way that Salem is using the guise of witchcraft to rid themselves of threats or adversaries. Perhaps Miller is illustrating to the contemporary audience that the hysteria and difficulties of theocracy are strikingly similar to McCarthyism. An important part of the success towards the end of Act III are Millers stage directions they give a vivid instruction to the actors of how to portray to the audience the emotions felt by the characters. Miller begins the scene on a remarkably dramatic moment; Proctor becomes enraged when Abigail attempts to call Heaven. Proctor cries How dare you call Heaven! Whore! Whore! in this historical context the word whore has significantly powerful connotations with what the society would see as evil and sin. The characters on stage react to this in an expected way; Danforth appears to be confused and horrified and is shouting at Proctor Man! Man, what do you-we can see how severe the potential charge of whore could be. When Proctor attempts to justify this charge he is shown on stage as trembling and petrified he shouts I have known her, sir, I have known her this echo of biblical terminology shows the absolute control theocracy has upon Salem and how language from the Bible has managed to integrate into everyday language. The audience can see the impact and power of this scene by the emotion and bewildered reactions of others. Following this scene of commotion Miller creates a relatively calm scene, Proctors anxiety turns into confidence as he is sure his wife is able to verify his claims ,my wife cannot lie. Abigail, although not revealing much with speech, she is portrayed in contrast as enraged to the audience. Upon Elizabeth Proctors entry, there is a situation of suspense and importance, the audience can tell this because Elizabeth sees Proctor with his back turned which conveys to the audience it is a suspenseful moment and she is ordered by the Deputy-Governor to Look at me only. The audience can see the initial impact this has upon her as she appears weak and confused. The scene escalates in tension and a tremendous amount of pressure is being put upon her. Elizabeth is clearly fearful of the situation and the substantial implications of her testimony as she uses vague descriptions such as dissatisfied and she repeatedly states her husband is a good and righteous man. Elizabeth is intimidated by Danforth, at several times during her interrogation Goody Proctor attempts to look at her husband and he shouts at her woman, look at me! The use of this phrase shows a derogatory attitude towards women that was prevalent during this period of history. During Elizabeths questioning Danforth uses violence against her he holds her face and she is portrayed to the audience as full of agony and the clear impacts of the stress being put upon her. When Elizabeth is eventually shouted at Is your husband a lecher? she replies no and she is removed from the courtroom. This enrages the audience how Elizabeths answer which has essentially been forced out of her after being interrogated and not for a second been reconsidered. Empathy is also felt for Elizabeth because of the difficulty of the situation that has been forced upon her. The passion felt between the Proctors is evident here Elizabeth has lied putting her life at risk in order to save her husbands name, Proctor then shouts, she only thought to save my name in desperation to save his wife. This devotion towards each other contrasts with the beginning of Act II where there was a sense of awkwardness between the couple. Following Good Wife Proctors ejection from the court-room, The Reverend Hale makes a passionate speech declaring his objection to the situation, I may shut my conscience to this no more- private vengeance is working through this testimony. Miller perhaps uses Hale in this situation to represent the audiences opinion on stage, Hale is finally able to see clearly what is going on, and the audience is relieved that the lies of Abigail may be exposed. Furthermore there is a prospect of hope as Hale could possibly lead the demise of Abigail; he cries This girl has always struck me as false. Once Abigail is under pressure and she is at risk of being undermined she is able to control the situation by creating an imaginary scene. Abigail lets out a loud chilling cry, which would have tremendous impact on the audience and stunned both the other characters and perhaps the audience also into silence. Abigail and the rest of the girls pretend that Mary Warren has shape shifted into a yellow bird which would have bewildered an audience. The girls are described as transfixed and hypnotized (upon the bird) showing how convincing their performance must have been. During Abigails genuine conservation with the bird she says But God made my face Maryenvy is a deadly sin Millers use of the word sin perhaps implies that Abigail is appealing to Danforth by making her language correspond to the Bible also by using the term sin Abigail makes Mary appear more sinister to the rest of the characters on stage and make her appear to be associated to the devil. The girls mimicking of Mary has a remarkable impact upon the atmosphere and pace of the scene, all the shouting between Mary and the girls adds to the drama and builds up excitement in the scene . The audience becomes horrified at the situation, with Abigails power and dominance she is able to shift the accusations from her to an innocent which must disgust the audience. Compassion is felt towards Mary because of the horrendous situation she is put in. It seems Millers original impression of the girls as ruthless appears to be fulfilled during these scenes.

Theories and models of change management

Theories and models of change management Nothing in this world is at the state of constant static. Everything is changing. Likewise, organisations are also changing all the time. If we look few decades back things have changed a lot. Change neither disappears nor dissipates. It is a process which is inevitable. What is important is how we manage the change to get the best out of it. Change is the major driving force for a company to be innovative and experiment with new management styles and tools. Changes can bring fortune in the company with improved profit margins and satisfied employees provided that the changes are handled properly with appropriate management strategies, however, if the organisations fails to come across the appropriate and effective management strategies then it can affect the company badly and at worst even collapsing or bankruptcy. So, the changes that an organisation face has to be planned, organised, directed, controlled and channelled effectively. This requires a good leadership quality in the le ader whoever that might be. Leaders can be CEO, Mangers, Chairperson or Board of Directors depending on the organisation. There are many management thinkers at different times who have proposed many different theories and model regarding the nature of change management and how to manage the changes effectively for better of the organisations. The next section of this essay will look at the different management thinkers and their management theories and models and their relevance with the changing business environment and how it is crucial for an organisation to undergo changes for its prosperity and progress. One of the first and most popular theories of change management was given by Kurt Lewin (1890-1947). Lewins model is rather simple however other change management theories are based on this model. Lewins model of change is divided into three stages of unfreeze, change and freeze referring 3 stages of changes The first step in the change in the behaviour is to unfreeze the existing situation which is also called quo state which is the equilibrium state. Unfreezing of the quo state is very important to break the resistance from the change. It can be done with either increasing driving forces away from the quo state or decrease the restraining forces that negatively affects the movement away from the equilibrium or use the both method .(Stephen, 2003) The second step which is the change stage is the movement where all the changes happen. This movement can be facilitated with by persuading the employees to agree on the changes, telling them the benefits of the changes and making them sure that everybody has to work together to get the best out of the changes and show them new perspectives.(Stephen, 2003) The third step is the freezing stage which is the step after the change has been implemented. This stage of the change is required for the changes to stick over time. Sustainability is very important when new changes have been made. The new changes have to be properly institutionalised and formally accepted by all. The actual integration of the new changes takes place in this unfreeze stage. (Stephen, 2003) According to Lewin (1951) driving forces facilitate change because they push employees in the desired direction. Restraining forces hinder change because they push employees in the opposite direction. Therefore, these forces must be analyzed and Lewins three-step model can help shift the balance in the direction of the planned change. Changes are very crucial since changes makes new and improved ideas to implement into action possible. (Kanter, R. et al. 1992) After Lewins model many other writers upgraded his theory making it more effective however the fundamental aspects were still there. One of the most popular model of change management is Kotters eight step model (Kotter, 1995). According to Kotter, successful implementation of change depends on the eight steps as proposed by him. Skipping any one of the eight steps might create illusion of speeding of the process but it does not improve the effectiveness of change.(Singh,1963) His eight steps include the following steps: Create a sense of urgency: This step includes analysing the market and examining the possible risks and opportunities along with the competition in the market. (Kotter,1996) Establishing the powerful group to guide the change: This step is to create a group which is capable to handle the changes and has enough power to lead the effort. The group should be encouraged to work as a team. (Kotter,1996) Develop a vision: This stage includes creating a proper vision of change in the organisation. Apart from this the change should be highly focused and should be in rather simple form so that everyone understands and accepts. (Kotter,1996) Communicate the vision : The vision that has been proposed has to be delivered or explained to everyone. A good communication of the vision is very important. (Kotter,1996) Empower staff: The next step is empowering the staffs. This step includes removing hurdles in the change and encouraging new and unconventional ideas and ways of doing things. (Kotter,1996) Ensure there are short terms win: It is very important to keep the staffs motivated. Short term wins help the staffs to remain motivated. This also helps the support needed for the change. (Kotter,1996) Consolidate gains: Organisation should check the policies that inhibit or restrain the changes and if there are any, they should be changed. The policies that catalyse the changes should be brought in to action to speed up the change and efficiency. (Kotter,1996) Institutionalise the change in the culture of the organisation: the changes that have been made should be institutionalised or embedded in the organisation as a culture and should be linked with the performance and leadership. (Kotter,1996) The first four steps of Kotters eight model act as a defroster a hardened equilibrium. Stages five to seven is the introduction of many new changes. It resembles with the change phase in the Lewins model. The last phase grounds the changes that have been made into the business or organisation culture. The success and improvement of the organisation depends on the proper follow of the sequence. ( Kotter,1996) The next change management model is the ADKAR model proposed by Jeffery M Hait (2006). ADKAR is basically a framework to understand change in the individual level which was later used in the field of business and management. It comprises of five elements which are Awareness (of the need of change), Desire ( to support and participate in the change), Knowledge( of how to change), Ability( to implement required skills and behaviours) and Reinforcement( to sustain the change). (Hait,2006) Awareness represents the understanding of the need of the change along with the nature and the affects of not going through the change. (Haitt,2006) Desire represents the desire to participate in the change. Even though desire is much more about the personal choice, it can be created with the intrinsic environment. There are many factors that create desire in the individual about the changes. (Haitt,2006) Knowledge is the basically the trainings and information access about how to change. Knowledge is very important as it is very necessary to have trainings and information access to implement the change. (Haitt,2006) Ability shows the actual implementation of the change at the required pace. It also represents the conversion for knowledge into action. How well the changes have been executed depends on the ability of the group or an individual. (Haitt,2006) Reinforcement represents the sustainability of the change. Sustainability depends on both the intrinsic and extrinsic factors. External factors include recognition, rewards and celebrations that are tied to the realisation of the change. The internal factor is the sense of achievement among the individuals regarding the change.(Haitt,2006) The ADKAR model is in very much sequential manner. It clearly represents how an individual experiences change. Desire cannot come before awareness because desires are only triggered when we are aware, similarly knowledge cannot come before desire as we do not seek for the knowledge before we have desire for it and similarly ability and reinforcement. (Haitt,2006) Having discussed the models of change management it is very important to know that these models were not created just for the sake of creating. Their implications have been highly beneficial in the real context. It is very important to realise that the importance of the change in the corporate society. Technological innovations and globalisation has made this world a much smaller place. Changing according to the changing world is necessary otherwise you just lag behind and can become very hard to get along all over again. To survive and prosper organisations must adopt strategies that realistically reflect their ability to manage multiple future scenarios. ( Paton, McCalman,2000) Business and managers are now faced with ever more complex and high dynamic operating environments than before. If we take a real life example then we can see that the car companies nowadays not only manufacture cars these days but they do much more than just do the manufacturing. They are involved in how to distribute them more widely and how to get more market share and manufacturing more diverse range of cars. Another real life example is the example of BRITISH AIRWAYS. Back in 1981 BRITISH AIRWAYS appointed a new chairperson. When he was appointed the company was very inefficient and wasnt properly utilising the resources. He then made a lot of changes in the company and restructured the whole company. For this he first analysed and realised that the company needed a lot of changes to gain more profit margins and he did so through change management methodology. Then he analysed the areas for the change. The company then systematically reduced the staffs. However, before doing this, through his change management leadership, he let the company know about the need for change to prepare them for the upcoming changes and the benefits behind it. He was able to let the company know about the changes about to happen which shows a good communication and was able to direct the company to prosperity and success. Change as we already said is inevitable and no one can escape the change. The fear of adjusting into new changes and risks that brings along with it is the reason that restrains the change. Having said that change is one of the most important parts of the growth. There can never be development and growth without change. Thats why different writers and management thinkers have published different theories and model to analyse the mechanism of change so as to better understand the change. These theories work as a testimony to the fact that the change is a real phenomenon and can be analyzed through different steps and methods. As I have discussed three models of change management in this essay, each model follows the same basic fundamental framework of the mechanism of change. However, each model has a different way of looking at the things. Lewins model is rather simple which sees change into 3 stages resembling it to the stages before the change, during the change and after the change. Lewins model is more of a generalised model. So, Lewins model of change exhibits the forces that either increase or restrain the changes. To sum up, when the combined strength of one force is greater than the combined strength of the restraining forces, then the change is more likely to happen. (Stephen, 2003) It also says what the factors are that we have to consider during the process of change. Kotters eight model theory sees the change phenomenon into eight different stages. Kotter has defined the change process into many different stages which gives us a more clear idea of how change happens and how a company succeed through change. Kotters model describes how market analysis creates the need of changes and how the changes have to be well communicated to the member of staffs to motivate them for the change. The next theory ADKAR sees change more from individualistic point rather than the change itself. ADKAR says that the staffs have to be aware about the need of change which creates desire for the change. Knowledge increases the ability to cope with the changes and reinforcement stabilises the changes. ADKAR basically cover all the major aspects of change. These three models of changes have a very good implication in the real world. Lewins model being rather simple might not be appropriate for the current change in the business world however the fundamental aspect of change is there. Kotters eight model and ADKAR are quite similar. Kotters model focus more on the change itself however ADKAR focuses on the individual level. I feel that Kotters model covers almost all the aspects of the change. It not only tells about the need of change but also how the changes have to be implemented. It talks about the communication and encouraging each other to work as a team. Apart from this it also says about empowering staffs which is very important and also the motivating factors like short term win makes this model much more applicable for all kinds of institutions and more reliable. With the end of my literature review I would like to research further on the topic: Importance of change for a prosperous future.

Essay on the Power of Language in The Plague -- Albert Camus Plague Es

The Power of Language in The Plague In his novel The Plague, Albert Camus presents a pseudo-historical documentary of a plague that confines and controls the citizens of Oran within their city gates. The plague possesses the power of life and death over the people, as it determines which citizens will face their death or those who work to stop death. These latter men, personified by the character's of Rieux, Grand, and Tarrau, each struggle endlessly to master the plague's power over their lives, even with the realization they may never succeed. For Camus, this idea of "impossible struggle" against an unseen power resonates throughout the novel and reoccurs in another "plague" which these men must contend - the limits of human language. Camus's characters place great emphasis and importance upon the power of language and lament their inability to express themselves clearly. As a result, Camus establishes that human language, like the plague, possesses an elusive power in determining the lives of these men even as they struggle to master and control it. Camus demonstrate this first through his description of Rieux's struggle to choose words carefully as he recognizes their power to both define and control his work. Next Camus establishes the power of words in his comical yet poignant portrayal of Grand, whose inability to "find the right words" stifles and confines both his work and his marriage (p.42). Lastly, Camus elaborates upon this power of words through the actions of Tarrau who directly links the misuse of words with the power to kill. For Dr. Bernard Rieux, the use of human language will eventually help define his work. Therefore he struggles to choose his words carefully. When being asked to describe the mysteri... ...termine events in human life even when the speaker works to prevent this. Thus, he establishes once again the power of language over people who can be conscious of language's power but never completely control this power in human life. Through his portrayal of Rieux, Grand, And Tarrau, Camus depicts the power of language as each attempt to master and are mastered by it. In doing so Camus pays tribute to language and makes The Plague a commentary on the artistic process, as Camus himself struggles with language in his career as a writer. Thus Camus's novel also serves as a fable of the written word, as writer's must struggle to master the language in their writings. For Camus, the moral of the story warns the reader to be careful when choosing his words as each has potential power to control lives. Works Cited: Camus, Albert, The Plague. Vintage: NY, 1991.

The Movie Bugsy :: essays research papers

BUGSY Benjamin Segal was an infamous mobster during the World War II era, a time when America was experiencing national unity. The world war was in the back of everyone’s mind. In the middle of all this madness the daily trials of being American were harder than the easier times of today. Benjamin Seigal was a big part of the mob. He was the mastermind behind the great town of Las Vegas. His borderline genius was shown throughout the movie, as well as his borderline madness. Ben Seigal aka bugsy was confronted by many problems throughout his life both the one that set him back was his love for the ladies, which led to his demise.   Ã‚  Ã‚  Ã‚  Ã‚  Main Characters include Bugsy-Warren Beatty –the main character Virginia Hall-Annette Benning –Bugsy’s love interest Mickey Cohen-Harvey Keitel –Bugsy’s right hand Harry Greenberg-Elliot Gould –Bugsy’s friend from NY Meyer Lansky-Ben Kingsley –Bugsy’s boss Warren Beatty was the main character in this film. Virginia Hill was Bugsy’s love interest. These two actors did a wonderful job of acting in a manner congruent with the times of the 40’s. The cast was sprinkled with tremendous talent such as Harvey Keitel, Ben Kingsley, and Elliot Gould. As a whole I think the cast did a magnificent job taking the viewers to an era of America, which is not easily forgotten by those who lived through it. A time when the world was being destroyed by the Nazi Germans was over shadowed by America’s self-involvement. A time when Americans were beginning to be proud of their little world power was accented by the world war.   Ã‚  Ã‚  Ã‚  Ã‚  The wardrobe and setting were excellent. The clothes the actor wore were so authentic and representative of the times. I had a conversation with my grandmother and she reminisced with me about the times in which this movie took place. She told me stories of her youthful days. She raised her nine children on Long Island in the state of New York. She witnessed the power of the mafia in the time when the mob ruled. While watching the movie she pointed out several things she had remembered from her youth. There were signs on restaurants and businesses that read, â€Å"we have air conditioning† a sign of the times. Signs that advertised things that are either not available today or completely obsolete filled the background. Air conditioning was in its early stages of development. Today I don’t think anyone would patronize a place of business that did not have air conditioning.

Joel-Peter Witkin :: essays research papers

A partir des annà ©es 1970 qui marquent la fin de l’à ¢ge d’or du photojournalisme, de nombreux photographes, qu’ils soient autodidactes ou qu’ils aient bà ©nà ©ficià © d’une formation spà ©cialisà ©e, examinent, assimilent et s’imprà ¨gnent tellement des recherches et des rà ©ussites de leurs prà ©dà ©cesseurs qu’ils les incorporent d’une faà §on ou d’une autre dans leur propre crà ©ation. Joel-Peter Witkin, qui a visità © les musà ©es depuis son adolescence et qui a à ©tudià © l’histoire de la photographie à   l’Università © du Nouveau-Mexique, est certainement l’une des figures les plus emblà ©matiques de ces gà ©nà ©rations d’aprà ¨s la Deuxià ¨me Guerre mondiale qui reconnaissent leurs hà ©ritages et leurs filiations. Certes, il est nà © en 1939, mais depuis qu’il rà ©alise les tableaux photographiques qui lui ont dà ©jà   assurà © une renommà ©e inte rnationale, il se rà ©fà ¨re rà ©gulià ¨rement aux peintres (Archimboldo, Rubens, Goya, Và ©lasquez, Courbet, etc.) et aux photographes (Mayer et Pierson, Fenton, Marey, Weegee, Horst, Man Ray, etc.) dont il apprà ©cie la contribution à   l’histoire de l’art. Comme ses pairs, il sait que l’art ne naà ®t pas de rien et qu’il se nourrit autant des idà ©es et des formes qu’il a dà ©jà   engendrà ©es, que des composantes de la socià ©tà ©, religieuses, politiques, à ©conomiques, sociales, techniques et autres. De mà ªme qu’il intà ¨gre dans son travail photographique, sans tricher, ses propres aspirations, sa propre quà ªte, Witkin assume ses sources d’inspiration et il rend rà ©gulià ¨rement hommage à   ceux qui participent, tant spirituellement que plastiquement, à   la genà ¨se de ses Å“uvres. L’exposition Joel-Peter Witkin, disciple et maà ®tre à ©claire le dialogue continu que le dà ©miurge entretient depuis vingt ans avec l’histoire de la photographie. A la fois poussà © par ses pulsions et impressionnà © par le â€Å"pouvoir du rà ©el† que la photographie peut reproduire, Witkin se sert de rà ©fà ©rences, à ©tablit des connivences, rà ©gà ©nà ¨re des Å“uvres qu’il affectionne et quelquefois, au prix d’une mue, les prolonge. Elles l’aident à   donner à   ses visions la force impà ©rieuse qu’elles requià ¨rent. Il trouve dans le patrimoine photographique des racines, des ferments, des repà ¨res, des suggestions qui alimentent son rapport au rà ©el et son rapport à   l’art. L’exposition permet d’apprà ©cier vingt-six Å“uvres de Witkin qu’il a lui-mà ªme mises en regard de photographies d’auteurs tels que Lewis Carroll, Fred Holland Day, Diane Arbus et Brassaà ¯.

‘Originally’ By Carol Ann Duffy Essay

Our Life is one long Journey, with good as well as bad times in it. From childhood to old age, we strive forever to experience and learn, often positive as well as negative turns in life often bringing upon one a lot of change. In the poem ‘originally’ by Carol Ann Duffy, one reads about a seemingly sudden change in a Childs life, where one is confronted with leaving their home, their country, to live somewhere else unknown. In ‘Originally’, which is divided into three parts, one follows the experiences of a speaker, who seems to have been forced to leave his or hers home, change and crisis being endured, and how the speaker in the end effect, slowly, adapts. The Poem though seemingly talks about this child leaving its home and changing, the Poem also shows how People all there lives change, starting by growing up to become a teenager, then to an adult and in the end to an aged person. The Poem starts of with a type of introduction; it begins the Poem by setting up a mood, by explaining how she moved with her family. The speakers love for her homeland is exemplified by using domineering words such as ‘own’, which makes it seem as something unique, and also by telling the reader that her brothers were ‘bawling’ the word ‘home.’ A combination of alliteration and imagery in the first line â€Å"red room† and â€Å"fell through the fields† also helps emphasize this. All of these rather unsympathetic words encourage a development of a depression throughout the Poem. The personification of the ‘miles (which ran) back to the city†¦Ã¢â‚¬â„¢ seems to indicate how, while being on this train, makes the child feel worse and worse knowing its becoming more distant from its homeland, and this reflecting that the land is passing so quickly it seems to be running away past. The whole stanza mainly concentrates on the child and its family, except for the last line, this sudden change also brings up strong emotions because from one image of leaving the place you have always known to be your home, one suddenly notices how scared this child must me when the speaker says that it ‘stared/at the eyes of a blind toy, holding its paw’ it shows how terrified it feels and how it only has her old trustworthy bear with her to help her. The Bear being blind seems symbolic, suggesting that the speaker does not know what will become of its family in their new home, and much like an old toy is often blind because it has lost its eyes over the years. In the second stanza one learns about the problem the person had to go through once it had arrived in its new homeland. The first line ‘all childhood is an emigration’ fittingly captures the themes of the entire poem it shows how especially in ones childhood one changes all the time, teenager, Puberty, becoming an adult these are huge changes and can also be compared with types of emigrations. Throughout this stanza one learns about what difficulty the child had learning to adapt to the new culture, the accent sounds unfamiliar, kids do things she has not seen any of her friends do in her old homeland, and it shows how people all there lives are confronted with unknown customs and traditions, and one must nearly always learn to live with them, often to such an extent that you don’t know anything else anymore. The speaker talks about a lot of unusual and seemingly repulsive things like boys eating ‘worms’ or shouting words one doesn’t understand, in the lines before she also talks about Pebble-dashed ‘estates’, meaning very boring and dull housings. All this also seems to point out that the child seemed to have once lived in a better place, maybe the child parents use to have more money and something happened making them loose everything, and forcing them to move to a cheaper living area. This also gets reflected when the speaker talks about its ‘parents anxiety stirred like a tooth in my head’ which is a very effective way of explaining the worries and problems the child was confronted with. In the last line the font is though changed to italics representing the speaker talking and for the last time saying ‘I want our own country’, the speaker saying ‘own’ for the last time also shows how the child still doesn’t feel at home and by wanting its own country, meaning its ‘original’ homeland where it lived in before everything else changed. In the last stanza the Crisis has ended the person has gotten use to its new surroundings and is already feeling at home in this once new place. The mood is still relatively unenthusiastic but the person does start seeing a positive side in things. The speaker incorporates the persons family for a last time, when she says ‘seeing your brother swallow a slug, feel only/a skelf of shame.’ this line links back to the previous stanza with the  imagery of worms and slugs, which is not literal, but a metaphor for fitting in. The simile ‘my tongue shedding its skin like a snake’ tells the reader of the speakers not only of the speakers changed accent but also perhaps refers to many of the speakers old memories and habits which she has had to get rid of as they seem useless in her new home, and the person now in class ‘sounding just like the rest’ also emphasizes it having completely adapted to its (now not so) new surroundings. In the final lines of the poem though the person looks back one last time when being asked, ‘where do you come from?’ by a stranger, remembering its troubles having to adapt and sadness of having leave its once homeland, but now when being asked ‘Originally?’ the child ‘hesitates’ because it doesn’t not anymore if this is now his homeland or if ‘Originally’ means the one he once came from. The poem shows, in this case, how a child had to suddenly move from its homeland to a new place, strange and bizarre, in its view so different and at first seemingly impossible to be able to adapt, but in the end the child does manage to get over all its troubles, and to adapt to a completely new culture, where people do things it thought know one does. The Poem seems to use this child’s story as an example, of how much change people have to go through, and that even though it always seems impossible to be able to learn and adapt, one nearly always manages, and even though one does remember how it had once been, lives with it, and enjoys its new way of living.

Earthquakes & Subduction Zones Lab Report

Earthquakes and Subduction Zones Lab Amy Paret Mrs. Igo 9th Grade Periods 3 and 4 Even Date: 2/14/13 Background Research: This lab uses earthquake data to construct profiles of two convergent boundaries: the Tonga Trench and the Peru-Chile Trench. Where two tectonic plates converge, if one or both of the plates is an oceanic lithosphere, a subduction zone will form. When crust is formed at a mid-ocean ridge, it is hot and buoyant meaning it has a low density. As it spreads away from the ridge and cools and contracts, or becomes denser, it is able to sink into the hotter underlying mantle.When two oceanic plates collide, the younger of the two plates, because it is less dense will ride over the edge of the older plate. The density of the rock that makes up the subducting plate determines the way in which a plate behaves. A plate with a greater density subducts into the mantle faster and at a steeper angle than a plate with a lower density. The age of the crust involved in the subducti on also affects the rate at which it subducts. Older crust is cooler and denser therefore it suducts at a steeper angle and faster than new crust at a subduction zone.The three key features associated with a subduction zone are a deep ocean trench, a volcanic arc on the overriding plate parallel to the trench, and a plane of earthquakes, shallow near the trench and descending beneath and beyond the volcanic arc. Most earthquakes occur at tectonic plate boundaries. The largest earthquakes are associated with subduction zones because they have long continuous fault lines. The depth of its focus can classify an earthquake. Earthquake depth range is divided into three zones: shallow, intermediate, and deep.Shallow earthquakes are between 0 to 70 km deep, intermediate earthquakes are between 70 to 300 km deep, and deep focus earthquakes have foci at more than 300 km. Terms Introduced and Defined: – Subduction zone: the place where two lithospheric plates come together, one riding over the other – Density: mass per unit volume – Earthquake: the result of a sudden release of energy in the Earth's crust that creates seismic waves. – Subduction: the process in which one plate is pushed downward beneath another plate into the underlying mantle when plates move towards each other Plate boundaries: found at the edge of the lithospheric plates and are of three types, convergent, divergent and transform – Deep ocean trench: a portion of the Earth's crust in which a tectonic plate is being sub-ducted (pushed down) below another plate – Shallow earthquake: more damaging than deeper earthquakes due to there being less rock to absorb the shaking – Deep focus earthquakes: occur within the subducting oceanic plates as they move beneath the continental plates Hypothesis:The East Pacific Rise Material at the two convergent boundaries: the Tonga Trench and the Peru-Chile Trench is older than the crust created at the East Pacific Rise but the Tonga Trench material is older than the Peru-Chili Trench material. Materials: – Earthquakes and Subduction Zones Lab – Sharpened pencil with eraser – Graphing Paper – Ruler – Calculator Procedure: 1. Take out a sharpened pencil, ruler, blank sheet of graph paper, and a calculator. 2. Pick up the earthquakes and subduction zones lab from your teacher. 3. Read the background information. 4.Read the hypothesis information. 5. View Figure 1 at the top of the Lab. 6. Form a hypothesis about the relative ages of the East Pacific Rise material at the two convergent boudaries: the Tonga Trench and the Peru-Chile Trench. 7. View table 1. 8. Divide your graph paper into two sections. 9. Label the left section Tonga Trench and the right section Peru-Chili Trench 10. Draw a vertical line (y-axis) and a horizontal line (x-axis) on each section of the graph paper. 11. Label both vertical lines (y-axes) Focus Depth (km). 12. Label both horizontal lines ( x-axes) Longitude ( °W). 13.On both sections of the graph paper (Tonga Trench and Peru-Chile Trench) create a scale for the vertial axis (focus depth) ranging from 0-700 km. Going by intervals of 50 km, label zero at the top of the y-axis and 700 at the bottom of the y-axis. 14. On the left section of the graph paper (Tonga Trench) create a scale for the horizontal axis (longitude) ranging from 173-180  °W. Going by intervals of 1 °W, label the right end of the x-axis 173 and the left end of the x-axis 180. 15. On the right section of the graph paper (Peru-Chile Trench) create a scale for the horizonal axis (longitude) ranging from 61-71  °W.Going by intervals of 1 °W, label the right end of the x-axis 61 and the left end of the x-axis 71. 16. Plot the earthquake data from the region associated with the Tonga Trench from Table 1 on the left section of the graph paper, using a dot to represent each data point. 17. Plot the earthquake data from the region associated with the Peru-Chile Trench from Table 1 on the right section of the graph paper, using a dot to represent each data point. 18. Draw a best-fit line for the Tonga Trench data. A best fit line is a smooth line that shows the trend of the data; the line does not have to pass through the data points. 19.Draw a best fit line for the Peru-Chili Trench. 20. On the left side of the graph (Tonga Trench) label the Pacific Plate (right side of the line of best fit) and the Indian Australian Plate (left side of the line of best fit) 21. Draw an arrow to show the direction of motion of the Pacific Plate (subducting under the Indian Australian Plate) 22. On the right side of the graph (Peru-Chile Trench) label the Nazca Plate (left side of the line of best fit) and the South American Plate (right side of the line of best fit) 23. Draw an arrow to show the direction of motion of the Nazca Plate (subducting under the South American Plate) 24.Complete analyze questions # 1-5 (4 & 5 completed in steps 20-23) 25. Check and analyze your hypothesis 26. Answer conclude and apply questions # 1-2 Preparing a Lab Report: The lab report is to be written in the same format as any scientific publication. There is to be 5 minumum sections and they should be labeled: Introduction, Methods, Results, Discussion, and Literature Cited. The report must be composed on a word processor, printed, double spaced, Times New Roman, 12 pt. font. The metric system should be used throughout the report. All parts of the report should be written using complete sentences in paragraph format.The first section of your lab report should be labeled with the word â€Å"Introduction. † This section can be used to educate the reader so he or she can understand the rest of the report. A hypothesis is proposed to explain an observation. It should be a statement, not a question. The next section is labeled â€Å"Methods. † This section should provide enough information for readers to repeat the experiment if th ey desire. It should include the specific procedures and materials needed to carry out the lab. The next section should be labeled â€Å"Results. † Put all results, statistical analyses, graphs, and tables in this section.Use sentences and paragraphs to describe general trends and summarize the tables and graphs. The next section should be labeled â€Å"Discussion. † In this section discuss whether you accept or reject your hypotheses and explain why. If you reject a hypothesis, state an alternative. Explain why your results came out the way they did. If your results did not come out as they expected, explain why and what should have happened. In addition, explain what your results mean. The last section is â€Å"Literature Cited. † Everything mentioned in a scientific publication should be varifiable.This helps readers that have questions and it ensures that the information presented is accurate. The literature cited section contains a list of publications that you cited in the report. Instructions on Using a Table, Setting Up, and Preparing a Graph: To begin take a blank sheet of graph paper. View Table 1, which includes the Longitude and Focus depths of the earthquakes at the Tonga Trench and Peru-Chile Trench. Divide the graph paper into two sections labeling the left side Tonga Trench and the right side Peru-Chile Trench. Draw a vertical line (y-axis) and horizontal line (x-axis) on each section of the graph paper.Label both vertical lines (y-axes) Focus Depth (km) and label both horizontal lines (x-axes) Longitude ( °W). On both sections of the graph paper (Tonga Trench and Peru Chile Trench), create a scale for the vertical axes (focus depth) ranging from 0-700 km. Going by intervals of 50, label zero at the top of the y-axis and 700 at the bottom of the y-axis. On the left section of the graph paper (Tonga Trench) create a scale for the horizontal axis (longitude) ranging from 173-180  °W. Going by intervals of 1, label the rig ht end of the x-axis 173 and the left end of the x-axis 180.On the right section of the graph paper (Peru-Chile Trench) create a scale for the horizontal axis (longitude) ranging from 61-71  °W. Going by intervals of 1, label the right end of the x-axis 61 and the left end of the x-axis 71. Plot the earthquake data from the region associated with Tonga Trench on the left section of the graph paper, and plot the earthquake data from the region associated with the Peru-Chili Trench on the right section of the graph paper, using a dot to represent each point. Data and Results: Pacific Plate Pacific Plate Indian-Australian Plate Indian-Australian Plate South American PlateSouth American Plate Nazca Plate Nazca Plate Analysis and Synthesis: 1. Question: How far is the Tonga Trench from the East Pacific Rise? Note that one degree longitude equals about 100 km. If the seafloor spreads at 3 cm/year, how long would it take material on the plate to travel this distance? Answer: The Tonga Tr ench is 6,500 km from the East Pacific Rise. If the seafloor spreads at 3 cm/year, it would take material 216. 67 million years to travel this distance. Work: 65 °W = 65 x 100 km = 6,500 km. 6,500 km x 100,000 cm = 650,000,000 cm 650,000,000 cm / 3 cm/year = 216,666,667 years 2.Question: What is the depth of the deepest earthquake in the Tonga data set? Estimate the rate of descent of the East Pacific Rise material at the Tonga Trench in centimeters per year. Answer: The depth of the deepest earthquake in the Tonga data set is 675 km. The rate of descent of the East Pacific Rise material at the Tonga Trench in centimeters per year is 0. 312 cm/year. Work: 675 km x 100,000 cm = 67,500,000 R = 67,500,000 cm / 216,666,667 years R = 0. 312 cm/year 3. Question: Estimate the rate of descent of East Pacific Rise material into the Peru-Chile Trench in centimeters per year. Answer: 5 °W = 45 x 100 km = 4,500 km 4,500 km x 100,000 cm = 45,000,000 cm 450,000,000 km / 3 cm/year = 150,000,00 0 years 540 km x 100,000 cm = 54,000,000 cm R = 54,000,000 cm/ 150,000,000 years R = 0. 36 cm/year Interpret and Explain Data The data represents the focus depths and longitudes ( °W) of the earthquakes that occur at the Peru-Chile Trench subduction zone, and the Tonga Trench subduction zone. On the Tonga Trench as longitude ( °W) increases, or moves further from the prime meridian, the focus depth also increases, or becomes deeper. This creates a steeper slope, and the line appears to be moving upwards.On the Peru-Chile Trench as longitude ( °W) increases, or moves further from the prime meridian, decreases, or becomes shallower. This creates a smoother slope that appears to be moving downwards. On the Tonga Trench graph, the best-fit line is an estimate of the location of the boundary between the Pacific Plate and the Indian-Australian Plate. The Pacific Plate is subducting, or moving under the Indian-Australian Plate as this plate overrides the Pacific Plate. On the Peru-Ch ile Trench graph, the best-fit line is an estimate of the location of the boundary between the Nazca Plate and the South American Plate.The Nazca Plate is subducting, or moving under the South American Plate as this plate overrides the Nazca Plate. The Peru-Chile Trench and Tonga Trench have similar earthquake focus depths (km), but the longitude ( °W) of these earthquakes is different. Summary of Data As two tectonic plates converge, if one or both of the plates is an oceanic lithosphere, a subduction zone will form. The Tonga Trench has a steeper profile than the Peru-Chile Trench. This is because older crust is cooler and denser than younger crust therefore it subducts at a steeper angle.The Tonga Trench has the steeper and older material. As observed from the charts, the Tonga Trench has a steeper profile than the Peru-Chile Trench. This means that the crust at the Tonga Trench is older and denser than the crust at the Peru-Chile Trench, therefore it subducts faster and at a s teeper angle. The density of the rock that makes up the subducting plate determines they way in that a plate behaves. A plate with a greater density subducts into the mantle faster and at a steeper angle than a plate with a lower density.The age of the crust involved in the subduction also affects the rate at which it subducts. Older crust is cooler and denser therefore it subducts at a steeper angle and faster than new crust at a subduction zone. Conclusion: Check Your Hypothesis: My data supports my hypothesis. I predicted that the East Pacific Rise material at the two convergent boundaries: the Tonga Trench and the Peru-Chile Trench is older than the crust created at the East Pacific Rise but the Tonga Trench material is older than the Peru-Chile Trench.This is true because the Tonga Trench and Peru-Chile Trench will have older material, as they are further away from where the crust is created. In addition, it is true that Tonga Trench has older material than the Peru-Chile Trenc h because it has a steeper slope, which means it is older and denser. Errors and Fixes: In this lab report, I researched more on my background information to enhance my understanding of the topic. In addition, I explained and analyzed my data to make it easier to understand the trends and what the data actually means.I also provided instructions on using a table of data, setting up, and preparing a graph, and preparing a lab report. The errors I had in my lab report were with the math work on the first three analyze questions, the direction in which the plates subducted, and my hypothesis did not clearly state an answer to my question. I revised these errors by paying attention in class as the math problems were reviewed as this gave me a better understanding of how to solve the problems correctly.In addition, I had the direction of which the Pacific Plate moves against the Indian-Australian plate as moving upward, but since the plate is being subducted under the Indian-Australian p late I changed the direction to downwards. Lastly, I revised my hypothesis by correctly stating the question asked which was to compare the relative ages of the East Pacific Rise material at the two convergent boundaries: the Tonga Trench and the Peru-Chile Trench. In my original hypothesis, I only stated the relative age of the East Pacific Rise material.

Essay Horse Meat

The main problem out of the horsemeat scandal around Europe, according to specialists, (SOURCE) is not the threat to human health but more an issue of business ‘insecurity, as even major brands such as Nestle, Burger King and Findus fail to meet the high standards their consumers expect by selling different products than those specified in the labels and promotion of their brands (SOURCE).Other problem is the lack of efficient traceability along the complex supply chain for meat, where unscrupulous vendors substitute beef for horsemeat taking advantage of the lowest price and the fact that so many intermediates involved in the process does not make it easy to find a single responsible. The fact of this horsemeat scandal bursting in more than twelve countries in the European Union makes it compulsory to look over more strict global regulations for meat products, regarding production, transit and labeling.The problem is that food-safety regulations do exist but they are establish ed by national governments and easily get lost in the imports/exports activities, as there is still no formal legislation regarding the whole EU (SOURCE). â€Å"For processed foods, there is no global overview on where the food comes from,† says Monique Goyens, general director of the European Consumer Organization (Matlack, pg. , 2013). LabelingThe Food Standards Agency (FSA), from the UK, is an organism in charge of monitoring food safety and hygiene covering all the food supply chain, from slaughterhouses to final caterers. Their responsibilities cover: animal welfare, food safety and hygiene, labeling, nutrition, and law enforcement across the UK. (SOURCE http://www. food. gov. uk/about-us/about-the-fsa/#. UTT5GaKQU8o). In this way, one of its main objectives is to ensure costumer? s and business? safety by offering information and guidance upon best practices and legal regulations.Following information retrieved from FSA website, it is found that the European Parliament approved a new Food Information for Consumers Regulation (FIR) in July 2011, which should apply to all member estates within the EU (SOURCE); this information has been published in the Official Journal of the EU although transitional arrangements are being made at the moment, which means that these regulations won? t legally apply until 2014. The objective of the FIR, as Chapter I, Article I from the Official Journal describes, is o establish the requirements governing food information for suppliers, focused on labeling, in all the stages of the food chain to ensure the right of consumers to information and safe food (Official Journal of the EU, 2011, pg. 24). In this way, very specific information about labeling legislation can be found in Chapter III, about General Food Information Requirements and Responsibilities of Food Business Operators, as article 7 on Fair Information Practices reads: â€Å"1.Food information shall not be misleading, particularly: (a) as to the characteris tics of the food and, in particular, as to its nature, identity, properties, composition, quantity, durability, country of origin or place of provenance, method of manufacture or production; (b) by attributing to the food effects or properties which it does not possess; (c) by suggesting that the food possesses special characteristics when in fact all similar foods possess such characteristics, in particular by specifically emphasizing the presence or absence of certain ingredients and/or nutrients; d) by suggesting, by means of the appearance, the description or pictorial representations, the presence of a particular food or an ingredient, while in reality a component naturally present or an ingredient normally used in that food has been substituted with a different component or a different ingredient. â€Å" (Official Journal of the EU, 2011, pg. 27) As for the case of prepared meals (including frozen), where meat is just an ingredient among others, article 18 specifies: â€Å"1 . The list of ingredients shall be headed or preceded by a suitable heading which consists of or includes the word ‘ingredients’.It shall include all the ingredients of the food, in descending order of weight, as recorded at the time of their use in the manufacture of the food. † (Official Journal of the EU, 2011, pg. 30) It is also stated, in accordance to the Treaty on the Functioning of the European Union (Article 114) that the indication of origin is mandatory for beef and beef products in the Union? s effort to follow the bovine spongiform encephalopathy crisis, which has increased consumer? s expectations (Official Journal of the EU, 2011).The EU Parliament believes it is compulsory to impose this declaration also to other well-consumed types of meat such as swine, sheep, goat and poultry. Still, they are many gaps left open as for horsemeat matters and the efficient application of the laws mentioned above during the transitional period for the establishment of the new FIR. When a food information law is introduced with new requirements, it is said that a transitional period should be granted for businesses and supplier to adapt to this new legislation.In the case of the new FIR, which was accepted in July 2011, the grace period will last until 2014. In the meanwhile, suppliers not complying with the new legislation are authorized to take out their products and labels to the market and stay there until they? re exhausted, even if the grace period is over before that occurs. (Official Journal of the EU, 2011) Nevertheless, much of these requirements already existed and were applied for national governments before the horsemeat scandal, ignoring EU? legislation and passing over â€Å"law enforcements† even from specialized food safety agencies like the FSA in the UK. Traceability and business? responsibility Meat passes through a very large chain of suppliers, where the priority is to get meat for the lowest price possible. With t he interest of getting more money and the vague, not enforced legislation, it seems easy to suppliers to sell less quality or different product s as what their consumer? s would like to buy.Consequently, in cases like the horsemeat scandal that Europe is facing, a responsible for the offence is hard to find. Still, it is fair to say that much of the responsibility relies in every business involved in this fraud, for letting unscrupulous suppliers and products inside their market on to their customers. Even if there didn? t exist any laws applied to this, it is the business? social responsibility to ensure that whatever is in their shelves for sale is safety and trustable.It is their duty, as responsible vendors, to do deep monitoring and recording requirements of the products and suppliers they work with every certain period, to ensure the quality and prestige of their brand and keep a track of where their products come from to ensure safety. Matlack, C. writes for the Bloomberg Bus inessweek Journal (February 2013) that frozen â€Å"beef† meals sold to Britain, Sweden and France supermarkets, were prepared in a Luxembourg factory who bought the meat from another French supplier, who got it from a Cyprot trader, who bought it from a Dutch trader, who obtained the meat from a Romanian slaughterhouse.None of them suppliers admit to know it was horsemeat what they were selling. Four different countries interfered in trading vast quantities of meat across national borders; bad supervision at any stage made it all went wrong. Since 2004, the General Food Regulation should be followed by all businesses and consumers interested in safety regulations for their foods regarding imports and exports, traceability, labeling and withdrawal of products.This regulation was approved by the FSA and the European Parliament and Council, is extended throughout Great Britain, and established the European Food Safety Authority (General Food Regulation, 2004). Within this docum ent, the following is established: (a) Articles 11 and 12, on imports and exports: â€Å"Food imported or exported into or from the EU to be placed in the market shall comply with the requirements of food law recognized by the EU, unless the importing country requests to follow other law and regulations†. (b) Article 14 which prohibits the placing of unsafe food on the market; c) Article 16 in so far as it prohibits labeling, advertising or presentation of food from misleading consumers; (d) Article 18 on traceability in so far as it imposes obligations on food business operators; (e) Article 19 which imposes obligations* on food business operators to act where food is not in compliance with food safety requirements. *Keep records of food, food substances and food-producing animals supplied to their business, and also other businesses to which their products have been supplied (General Food Regulation, 2004, pg6).

Defining Marketing Essay

Marketing is often misunderstood. Ask the average person how they would define marketing and a majority would reply with something along the lines of commercials, ads, brochures, and other items used to market a business. Marketing is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and services from an idea all the way through to the customer. As a practice, it embodies the elements of product, price, place, and promotion. As a philosophy, it is the basis of how customers’ needs and satisfaction are met by the business’ product or service. According to Perreault, Cannon, and McCarthy (2011), â€Å"marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client†. In 2007 the American Marketing Association (AMA) completed its periodic review of the definition of marketing. The new definition reflects marketing’s broader role in society as more of an activity, as opposed to a function, with a presence throughout the organization, not just a department. The â€Å"American Marketing Association Marketingpower† (2007) definition reads â€Å"marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (New Definition of Marketing). Importance of Marketing in Organizational Success Firms face many challenges and such challenges can affect the life span of the organization. Some of the most recognized and profitable businesses struggle to maintain their market share. Marketing is an essential component to ensure prosperity in an organization. Marketing strategies exist to encourage sales to obtain new and maintain current customers. Targeting specific populations is typical in marketing and the targeting  depends on the type of merchandise or service. For example, Coca-Cola soda beverage company is based in the United States and the global society is its target market. That market encompasses everyone. Alternately, Huggies diapers are specifically targeted for new parents and caregivers. Whether the marketing focus is on large or small groups, it is important to understand who the buyers are to create a successful marketing plan. If marketing focuses on customer needs and specific audiences, the product will sell itself. Another reason marketing is important for organizational success, is that marketing is a broad topic. It covers a wide variety of aspects from advertising, promotions, and sales to public relations. Marketing must not be confused with sales as is frequently done. Marketing involves putting products into their market, promoting the product, encouraging sales, and influencing consumer behaviors. Sales are actually the transaction that takes place when the purchase is made by the customer. Strategies in marketing have changed and are constantly changing. Because so many messages are in the face of consumers today it is increasingly difficult to get products and services noticed. That requires marketing professionals to be more creative. A marketing mindset will give companies the competitive edge required to succeed in their industry. Product-focused organizations are destined to fail. Customer-focused marketing plans are the best way to focus financial resources in a firm. Knowing and exceeding customer expectations will build the reputation that will lead repeat customers and greater success. Well-run marketing campaigns will lead to good profits and sustainability. Successes in Marketing Nike is a large, profitable company that has a reputation of success with marketing. Actually, Nike has sometimes been referred to as the â€Å"Goddess of Marketing† for its growth from humble beginnings to one of the most successful marketing stories in the world of business. Nike uses successful and famous sports figures to endorse their products. Consumers are willing to pay higher prices for items that they view to be superior in quality,  reliability, and style. Brand management is one of Nike’s greatest strengths. For example, basketball-great Michael Jordan’s success on the basketball court led to hundreds of millions of dollars’ worth of sales of Nike’s Air Jordan line of products. Tennis, golf, and soccer are other sports where the Nike brand has made a large impact on fashion, style, and sports equipment. McDonald’s is another company whose marketing success has made it the world’s largest food service retailer. It serves millions of customers around the world and has franchises in more than 100 countries. McDonald’s reaction to consumer trends and expectations is what has risen this empire to the top. The consistency of the restaurant’s product maintains its customer base and meeting social consumer needs by sharing nutritional information and providing healthy menu options continues to grow its customer base as well. Last but certainly not least, Apple is quite possibly the world’s best marketing company. Steve Chazin, former Apple marketing executive and consumer marketing expert currently maintains a blog and has published and eBook highlighting Apple’s five secrets of marketing to become the world’s most valuable company. He condensed the secrets from what he learned throughout his 10 years of employment with Apple. Chazin has discovered ways that a company can use consumers’ desire to share their passion for products and essentially sell the products for the organization. To highlight the five secrets from Marketing Apple: 5 Secrets of the World’s Best Marketing Machine (2007): â€Å"1. Don’t sell products. People buy what other people have. 2. Never be first to market. Make something good greater. 3. Empower early adopters. Help your customers help you. 4. Make your message memorable. 5. Go one step further. Surprise and delight your customers.† Apple’s company-wide understanding and adoption of its marketing strategy has allowed it to grow into the empire it is today. References American Marketing Association marketingpower. (2007). Retrieved from http://www.marketingpower.com/Community/ARC/Pages/Additional/Definition/default.aspx Chazin, S.M. (2007), Marketing Apple: 5 secrets of the world’s best marketing machine, Retreived from http://www.marketingapple.com/Marketing_Apple_eBook.pdf Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011).Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin.

Environmental science question Essay Example | Topics and Well Written Essays - 1000 words

Environmental science question - Essay Example Additionally, the government must consider that very many people or farmers are opposed to the idea of incentives; thus, it would be proper if for the government to abolish the idea completely. Notably, if the government introduces the incentive plan to farmer, it is lively to fail since many farmers will not join such schemes. 2. Why are people willing to accept the hazards of certain activities (such as smoking) but not of other activities (such as radiation from nuclear testing)? Certain hazards are bearable while others are not. The hazards can be controlled by human being and targeted only to the personals initiating them are considered bearable; hence, for instance, smoking is a single person driven and it cannot affect a vast are or many people at once. On the other hand, hazards related to nuclear testing may be unbearable since the radiation emitted from the same are likely to affect a vast area and may last for quite some period (Chiras, 2013). Therefore, nature oriented ha zards may be out of control of human control; thus, it is always advisable that the same must be avoided at all costs. Moreover, such nature related hazards may affect other thing or natural resources, environment, and human nature as it could have been the original intension. 8.1. Discuss the negative effects of pollutants on crops, forests, and other materials. The effects of pollution vary enormously depending on the source of such population and the area it pollutes. However, plants and crops are affected majorly from air pollution. Dust pollution is usually generated from bear grounds, quarries, and cement works among other industrial activities usually affects crops and other materials from the surface. Other than blocking sun rays, the dust usually blocks stomata thereby hindering their carbon dioxide conductance; hence, interfering with plant or crops’ photosystem II. Pollutant gases like sulphur dioxide and oxides of nitrogen usually interfere with the growth and dev elopment of plants and crops in different ways. For instance, the oxides of both metals usually enter the plants’ leaves through the stomata from which they follow the same diffusion pathway as carbon dioxide (Chiras, 2013). The oxides of nitrogen then dissolves in the cells giving rise to nitrite ions and nitrate ions that interferes with nitrogen metabolism as opposed to if they could have been absorbed through the plants’ roots. Additionally, sulphur di-oxide usually causes stomata closure leading to withering of the plants especially crops. 2. Discuss the attributes of successful recycling programs. Many recycling programs usually fail because of poor recycling or recycling container design. Therefore, effective recycling programs can only be achieved by first specifying the intended material or materials to be recycled before purchasing such materials or containers. Moreover, such containers must be designed properly and must be ergonomically correct. Nonetheless, the recycling containers must also be designed with several but relevant considerations in mind. Other than the recycling container, recycling program will only be successful if the program first consider and understand the type of the material they intend to recycle (Chiras, 2013).

Germany Project Essay Example | Topics and Well Written Essays - 1250 words

Germany Project - Essay Example Stories like Binjamin Wilkomirski's Fragments are accepted with no proof. In fact, to question a survivor story is to risk the case of being called anti-Semitic. Finkelstein has pointed out that today's society wants to be victims. Whether a Jew, African American, Native American, homosexual, woman, or other minority groups, people want to belong to a victim group. While Finkelstein did intensive research, his use of imagery and outlandish words make this story a little less credible. If he would have stuck to just the facts, Finkelstein might have gotten his point across better. Finkelstein points out that real history is being ignored in favor of an exaggerated glorified account that exploits the true Jewish suffering in the 'Nazi holocaust'. When first approaching this book, many readers might think Finkelstein is being anti-Semitic. However Finkelstein raises some good points. His main point is the Nazi holocaust happened. It is a historical event. The Nazis committed crimes agai nst humanity. Finkelstein acknowledges that the Nazi holocaust was wrong, but he wants the world to sympathize will all suffers not just the Jews of the Nazi holocaust. His point is war and atrocities have happened since the beginning of man and still occur. All of these atrocities are horrible; the Nazi holocaust is not any less horrible, but not more horrible than any other atrocity. By using the Holocaust as beacon to rally people to the Jewish cause dishonors the victims and survivors. He explains: The claims of Holocaust uniqueness are intellectually barren and morally discreditable, yet they persist. The question is, Why? In the first place, unique suffering confers unique entitlement. The unique evil of the Holocaust, according to Jacob Neusner, not only sets Jews apart from others, but also gives Jews a "claim upon those others." (Finkelstein 25) All human suffering should be sympathized with, not just the suffering during the Nazi holocaust. This is not to lessen or dismiss the Nazi holocaust, only to put it in proper perspective. Finkelstein suggests after World War II no one in America, or around the world cared about the Nazi holocaust. Some historians theorize that Jews did not want to talk or share about their horrible experience. Finkelstein dismisses this theory. He believes that no one wanted to know or think about it, especially in America. Finkelstein explains: The standard explanation is that Jews were traumatized by the Nazi holocaust and therefore repressed the memory of it. In fact, there is no evidence to support this conclusion. No doubt some survivors did not then or, for that matter, in later years want to speak about what had happened. Many others, however, very much wanted to speak and, once the occasion availed itself, wouldn't stop speaking. The problem was that Americans didn't want to listen. (Finkelstein 9) Even American Jews did not want to listen. After the war everyone wanted to forget about the atrocities of World War II. The Allies had won. It was a time for victory, not time to remember how many Jews had died. The Holocaust Industry began after the United States started backing Israel as part of US Foreign Policy. When Israel fought the War of Independence America cautiously backed the Arabs due to the oil in the region. It did not look like Israel would survive. However after Israel not only won, but doubled their land size, the US started

Danderous hazing rituals ,binge drinking and inappropriate behavior in Essay

Danderous hazing rituals ,binge drinking and inappropriate behavior in fraternities and sororities - Essay Example Fraternities espouse the idea of Brotherhood. A college student enters a college or university and has an entire selection of fraternities that he could pledge into. As soon as he has decided, he becomes a pledge to this fraternity, he is given a series of tests or tasks that he must accomplish – part of hazing – to prove his loyalty and commitment to the Brotherhood, and to prove that he is strong or at least courageous enough to be able to fight for his brothers when the opportunity arises. Sadly, opportunities arise far too often, as fraternities as more often than not involved in fights with other rival fraternities. This is one of the bad behaviors looked down upon among several undesirable fraternity activities. Once the pledge has passed the initiation rites, he then enters the fraternity as a full-pledged brother, and is usually entitled to all the perks and advantages that the fraternity has to offer. One of the advantages of joining a fraternity is becoming part of a housing system wherein all the brothers supposedly share responsibility for. This includes keeping the house tidy, cooking meals for their brothers and generally maintaining the fraternity house to be a desirable group bachelor pad to be enticing enough to stay at and to attract other possible future influential members. Part of keeping the brotherhood alive means running one of the most important social activities on campuses that maintain or promote the status of a fraternity: having great and well-attended parties. This usually involves inviting partner fraternities or sororities that have the â€Å"hottest† kinds of people as their members. What this entails is maintaining and widening its social network to include the most influential people on-, and sometimes off-campus. Parties such as these are often venues for heavy drinking, and indulgence in other undesirable vices. Of course indulging in these vic es often

The soul is the prison of the body (Foucault, 1979). Critically Essay

The soul is the prison of the body (Foucault, 1979). Critically examine the argument that psychology is a performative practice - Essay Example Children are introduced to certain social activities that they slowly pick up and can adapt. For instance, introducing a young child gradually to a certain religion, taking them to language classes, or showing them a particular sport that they should play. All habits that are instilled into the young child are indeed integral to how he will grow and develop mentally. The child will perceive life in a certain way and consider things using a particular thought pattern that is different (Walsh et al., 2014). This is how performative psychology comes into play as the child is programmed to take up a particular role. It is a proven fact that by regularly practicing something, one will develop such things into his personality. This is why different people have different characters. This is because by doing certain things over a period; they eventually pick that up in their personalities and become what they constantly do (Butler, 2009). It all has to do with performing or playing a particular role. With time, one finds that it is a habitual thing and a part of his personality. This is how performative psychology comes into play. Every part of a person’s personality is gradually introduced into them through their thinking pattern. A practical example, for example, is from the television programmes that bring children up watching. Many children from the 70s, 80s and early 90s watched many kids shows. One of these was the Sesame Street programme. It was a programme where the children learnt many concepts in simplified methods. Characters such as Big Bird, Elmo, Miss Piggy, Kermit, Ernie, Bert and many others, influenced the children. Each of these characters played a particular role and taught the children certain values or introduced them to a certain way of thinking. The children were probed about certain things like ability to count, ability to recite the alphabet